Digitisation

Once brands are connected to CATCHES, we digitise their items, and match them to global customers using AI across multiple user specific preferences. These digital asset can then be used for additional marketing.

Throughout the 2020s customers will start to meet new collections and brands digitally. The very first time you see a new fashion item, it may very well be the digital version being worn by a digital personality.

Virtual influencers will be the next mega wave within CMO’s toolkits, and digital asset expeditors will be key.

3D creative spans past specific 3D modelling to VFX and other brand appropriate creative. AI will increasingly be used to generate creative and even help design collections.

While Web3 assets are currently in a winter, once lower economic growth hits in 2024/25 and interest rates are eased, there will be a resurgence of digitally held assets. Longer term, hardware breakthroughs and quantum computing will enhance the realism of metaverse environments. CATCHES can translate physical world fashion into this digital world, benefiting from expertise and scale.